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        Exhibition News

        “InnoSolution Mart” of CBB 2020 Calls for Participation

        "Street/night stall economy" is now strongly supported by e-commerce leaders. For example, recently Alibaba released the "Stall Economy" support plan, JD.com launched the "Spark of fire" street stall promotional program, Suning came up with the "Night Stall Partner" support plan, and Tencent’s WeChat Pay announced its “Small Shop Promotional Program” for over 50 million small and micro merchants using the platform. Moreover, in the just concluded CBB Beer KOL Cloud Talks, Dr. Dong Jianjun from Tsingtao Brewery Co., Ltd. mentioned that "the night stall economy" is injecting new vitality into the beer industry.


        Why is the "night stall economy" so popular?

        CBB attributes the booming of night stall economy to three reasons: first, the face-to-face communication with customers will cement their stickiness; second, faster new customer acquisition makes new customer maintenance convenient; third, fast formation of an ecosystem that connects the stall owners close to each other into business partners.


        InnoSolution Mart plan calls for your participation now!

        To promote the transition of the beverage and liquid food industry from “reworking and reopening” to “survival and development”, CBB 2020 will establish an InnoSolution Mart at the International Halls. It features both innovative online and offline trade solutions from selected wine, beverages, and milk and dairy product enterprises. And in an attempt to share regional resources, promote industry development, and facilitate easier communication, the Mart integrates innovative technologies, new product releases, creative packaging and other personalized solutions at one location. The "InnoSolution Mart” features three major themes: beer/liquor, water/beverage, and dairy products.


        Four reasons why you should join in the InnoSolution Mart

        1. High cost efficiency – low investment, high return

        The smaller booth size allows for a controlled budget for promotional plans before, during and after the exhibition, while at the same time offering the visitor resources and exposure inside the exhibition halls.

        2. Flexible resource sharing - Agglomerative Effect

        The InnoSolution Mart congregates the strengths and resources of the selected enterprises and major brands. With a high degree of flexibility, their synergy will generate more than simply pooling their efforts together.

        3. Customer stickiness - keep customers connected

        The Mart provides opportunities of sustaining your offline connection to customers such as the alcoholic beverages, non-alcoholic beverages, dairy products and other enterprises in the beverage and liquid food industry, so as to maintain their customer stickiness.

        4. Location and image - strategic location

        Located in the center of the exhibition hall, the Mart is easily accessible to the target customers. With a personalized minimalist booth style, it is going to attract more visitors.



        Messe Muenchen Shanghai Co., Ltd.

        Ms. Una He



        TO HOME


        A Letter to Exhibitors from CBB

        Recently, certain organizations are making exhibition invitations under the name of China Brew China Beverage (CBB) or similar names. To protect the benefits of our exhibitors, the organizers of CBB hereby make the following statement:

        a). “CHINA BREW CHINA BEVERAGE——CBB (biannual)” is the biggest liquid food trade show in Asia and one of the top platforms for the exchange and communication among the world liquid food industry communities, exerting strong global influence. CBB 2018 will be held on Oct. 23– 26, 2018 at Shanghai New International Expo Centre, covering over 100,000 square meters. CBB is co-organized by China United Equipment Group Corporation, China Light Industry Machinery Association and Messe Munich International and hosted by Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.

        b). The official website of CBB is www.gzhqp.com; phone is 010-66017874,66085371, 66017794, 66012114, 66021536 and 021-20205565.

        c). The imposture exhibition and industry events offered by certain organizations and individuals have seriously infringed the benefits of CBB and its organizers as well as misled our colleagues. The organizers of CBB hereby make a strong condemnation to such behaviour and reserve the right to resort to legal actions.

        We would like to remind our colleagues again: be vigilant and stay away from such fraud events! For related information, please consult Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.


        Dec. 25, 2017


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